Gay title `Hero,' Altoids join up for traveling kissing booth

Fitzgerald, Kate
July 1999
Advertising Age;7/12/1999, Vol. 70 Issue 29, p30
Trade Publication
This article focuses on a traveling kissing booth created as a promotional tool for Hero, a magazine for gay men, and the Altoids mint product of Callard & Bowser-Suchard in the U.S. The booth allows participants to receive a kiss and a tin of Altoids with each new magazine subscription or a donation to the Hero Youth Foundation. The success of the kissing booth during the Long Beach Gay & Lesbian Pride event in California in May 1999 led to the decision of the companies to undertake a kissing booth tour in the U.S. Other sponsors of the tour include Skyy vodka and Wolfe Video.


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