TITLE

Larry Brown has just the ad for you...and you and you

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the commodity advertising strategy employed by Lawrence Brown, owner the agency Adsimple. Background on the concept of commodity advertising; Implication of the strategy for the traditional agency-client relationship; Individuals who inspired Brown to adopt the strategy.
ACCESSION #
2025547

 

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