TITLE

Willis' `stock' soars, as Gooding's dives

PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on Hollywood Stock Exchange, an Internet-based company that provides a stock market simulation game involving the entertainment industry. Data will be given by the company to Advertising Age as a monthly Culture Pop feature. The site gives $2 million in play money to users, who buy and sell movies celebrities as if they were stocks and bonds. Its Barometer index underscores trends and perceived values of celebrities and films. In its initial survey, the Barometer tracked four anticipated theatrical releases for Labor Day and early fall in 1999, which star Kevin Costner, Cuba Gooding Jr., Ashley Judd and Bruce Willis. The Chill Factor starring Gooding might be the weakest among the films.
ACCESSION #
2025313

 

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