TITLE

Revlon gives ColorStay a summer make-over

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the introduction of an updated, long-lasting formula of Revlon's ColorStay hair color line and a highlighting kit called ColorStay Contrasts, as of July 1999. The products will be backed by advertisements from Tarlow Advertising of New York. In the first quarter of the year, Revlon spent $5.6 million to introduce Super Lustrous Haircolor. The company has not had much success in dominating the hair color market due to its small advertising budget. Revlon announced in April that it would sell all or part of the company to pay its debt. It will also launch a new campaign for its Nice N' Easy hair color brand in late summer.
ACCESSION #
2025192

 

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