TITLE

Fox casts gridiron quartet in Claymation ad campaign

AUTHOR(S)
Petrecca, Laura
PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the decision of the Fox television network to animate its entire National Football League (NFL) sportscasting team for an advertising campaign to be launched in July 1999. Terry Bradshaw, James Brown, Howie Long and Chris Collinsworth, hosts of the pregame show Fox NFL Sunday, will take Claymation form in a campaign created by Foote, Cone & Belding. The first television commercial will be aired July 13 during the Major League Baseball All-Star Game telecast. Will Vinton Studios created the Claymation characters. Several television personalities also participated in the campaign.
ACCESSION #
2025020

 

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