To your health

Strenk, T. H.
March 2006
FoodService Director;3/15/2006, Vol. 19 Issue 3, Special Section p12
Trade Publication
This article presents an overview of the three areas of the ready-to-drink fortified/functional beverage category in the U.S. Health-oriented beverages is a broad category open to any manufacturer who slaps a healthy label on a can or bottle. The usual base of fruit juice or tea is fortified with herbs, extracts and other additives ranging from green tea and kava to echinacea, beta carotene, ginko and bee pollen. Bottled smoothies are thick, fruit-flavored shakes. The base is usually milk, yogurt or soy milk which is often sweetened with fruit juices and fortified with many of the same additives as the health-oriented drinks. Energy drinks are fueled with plenty of caffeine, plus exotic enhancements such as taurine, ginseng, guarana and mate.


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