`Star,' `Enquirer' add full-color to entice new ads

Kerwin, Ann Marie; Petrecca, Laura
July 1999
Advertising Age;7/12/1999, Vol. 70 Issue 29, p2
Trade Publication
This article details the strategies planned by American Media CEO David Pecker for the National Enquirer and Star in an aim to raise the profiles and quality of the supermarket tabloids in the U.S. As of July 12, 1999, Pecker plans to launch a series of 12 special issues under the banner of the Star and a book division under the National Enquirer name. He also will unveil consumer advertising campaigns and color redesigns for both weeklies. Pecker said he believes the investment will pay off in the form of national advertising pages.


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