Seismic shift: Coke sets return to Classic lineup

Snyder, Beth; Kramer, Louise; Petrecca, Laura
July 1999
Advertising Age;7/12/1999, Vol. 70 Issue 29, p1
Trade Publication
This article reports on the plan of Coca-Cola for its advertising account in the U.S. as of July 12, 1999. The soft-drink marketer is close to shifting plans on its $1.6 billion worldwide advertising account. And roster agencies McCann-Erickson Worldwide and Leo Burnett Co. are set to gain assignments on the core Coca-Cola Classic brand. Current lead shop Edge Creative is expected to remain on the roster, although its new role is unclear, according to several executives close to the situation. In fact, Edge presented new creative work to the marketer within the past two weeks and is awaiting approval to begin production.


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