TV brands in the digital age

Beale, Claire
June 1999
Campaign;06/04/99, Issue 22, p30
Trade Publication
Discusses the marketing initiatives of Great Britain's cable television networks ITV, Channel 4, Channel 5 and BSkyB. Advertising budget; Images and tagline; Media buying agency; Advertising agency; Marketing director; Implications of the advent of digital television; Channel programming and development strategy.


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