Just Do It For Women

Ryan, Thomas J.
March 2006
SGB;Mar2006, Vol. 39 Issue 3, p25
Trade Publication
The article presents an interview with Mindy Grossman, vice president of global apparel business of Nike. Efforts taken by the executive to improve the marketing strategies of the firm are stated. His interest in promoting the connection of the firm with female consumers is emphasized. Contributions of Grossman to the financial state of the company are included.


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