The Right Fit

Griffin, Cara
March 2006
SGB;Mar2006, Vol. 39 Issue 3, p24
Trade Publication
The article deals with the focus of the marketing efforts of Fleet Feet on women's needs in the U.S. Fleet Feet developed attractive event marketing to utilize the sports bra category to better serve its female customers. As one of many specialty retailers who have taken shoe-fitting to another level, Fleet Feet is now looking to do the same with bras.


Related Articles

  • NEW BRIEFS.  // SGB;Apr2007, Vol. 40 Issue 4, p14 

    The article offers news briefs related to the sporting goods industry. Burton Snowboards has appointed Gabrielle Sampietro as vice president of apparel. Adidas America is moving its corporate accounting and financial services division to the Reebok headquarters in Massachusetts. Fleet Feet, Inc....

  • SGB, Fleet Feet Launch 'The Elite' Conference.  // SGB;Mar2004, Vol. 37 Issue 3, p12 

    Announces the launching of "The Elite," a conference devoted to the specialty running market on November 7-10, 2004 in Manhattan, New York City by Sporting Goods Business (SGB) and Fleet Feet Inc. Overview of the programs of the conference; Objective of the conference according to Mark...

  • SG INDUSTRY BRIEFS.  // NSGA Retail Focus;Jan/Feb2011, Vol. 64 Issue 1, p23 

    The article offers news briefs related to the sporting goods industry in the U.S. Fleet Feet Inc. has launched the Vendor Partner Grant Program which awarded five stores worth 25,000 dollars. Under Armour Inc. has introduced the Charged Cotton which is a cotton fabric infused with a performance...

  • Fleet Feet competes by staying on its toes. Roush, Chris // Business North Carolina;Sep2006, Vol. 26 Issue 9, p26 

    The article provides information on the strong sales performance shown by Carrboro, North Carolina-based sporting goods chain store Fleet Feet Inc. since 2000. The stores have had annual sales growth of 11% or more every year, except in 2003, where it only posted a 5.8% sales growth. The...

  • Will it be the 'good old summertime' at retail this year? Parker, Dana S. // NSGA Retail Focus;May/Jun2009, Vol. 62 Issue 3, p8 

    The article offers market plans from the different retailers of sporting goods in the midst of the economic recession. Schuylkill Valley Sports' Jerry Williams had remarked that their market focus will be for out-of-school and back-to-school events. Fleet Feet President Jeff Phillips had planned...

  • A Fresh Start. Carofano, Jennifer // FN: Footwear News;1/22/2007, Vol. 63 Issue 4, p170 

    The article focuses on the efforts of U.S. running shoe stores RunTex and Fleet Feet to attract consumers who do not currently engage in physical fitness activities. RunTex has created the Corporate PE program which recruits people in the workplace who want to run or walk but are currently...

  • FLEET FEET'S COMPS JUMP 12 PERCENT IN 2008.  // SGB;Feb2009, Vol. 42 Issue 2, p17 

    The article reports on the financial performance of Fleet Feet Inc. and the market share of its products in the U.S. in 2008. The company's sales has increased to $86 million in 2008 on a 12% comparable store sales gain. Fleet Feet president Jeff Phillips states that New Balance, Saucony, and...

  • Get Packing. Eck, Beth Moxey; Bauman, Alisa // Runner's World;Oct2000, Vol. 35 Issue 10, p28 

    Provides tips for choosing a gym bag, according to Fleet Feet Sports Owner Dave Zimmer.

  • UNDER COVER. Floyd, Lynya // Heart & Soul;Aug2002, Vol. 9 Issue 6, p80 

    Features several sports bra. Availability of Exoflex protective sports bra from Balaz; Key features of action shape bra from Champion; Retail price of DKI active sports bra from Donna Karan.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics