TITLE

The Right Fit

AUTHOR(S)
Griffin, Cara
PUB. DATE
March 2006
SOURCE
SGB;Mar2006, Vol. 39 Issue 3, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the focus of the marketing efforts of Fleet Feet on women's needs in the U.S. Fleet Feet developed attractive event marketing to utilize the sports bra category to better serve its female customers. As one of many specialty retailers who have taken shoe-fitting to another level, Fleet Feet is now looking to do the same with bras.
ACCESSION #
20236591

 

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