Leading the Cause

Walzer, Emily
March 2006
SGB;Mar2006, Vol. 39 Issue 3, p20
Trade Publication
The article focuses on the response of women consumers to marketing in the sporting goods industry in the U.S. Wilson's women's marketing effort was launched in 1998 with the introduction of a new gender-specific tennis shoe. Tubbs adopted a similar strategy a few years ago when the company launched a women's-specific snowshoe.


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