Leading the Cause
- Studies are greatly underestimating size of sporting goods market, company finds. // Marketing News;6/22/1984, Vol. 18 Issue 13, p9
The article reports that most consumer studies grossly underestimate the market for sporting goods products, according to Harvey Lauer, president of American Sports Data. One of the factors that account for underestimates of market size are researchers focus on sports participants when a...
- The Evolution of Gender. Dzierzak, Lou // SGB;Mar2009, Vol. 42 Issue 3, p8
The article discusses various reports published within the issue, including one on the "Women, Power and Money" report which shows marketers' perceptions of women may not be accurate and another on the way sporting goods brands and retailers approach women.
- Meeting your female customers on their terms. Hodsdon, Kristine // Proofs;Jan2006, Vol. 89 Issue 1, p69
Explains why dental offices should focus their selling strategies on the female market in the U.S. Background on the market share of female consumers; Ratio of male/female dental hygiene students based from the data released by the American Dental Education Association; Gender tips to consider.
- NEW LISTS. // Direct;3/1/2006, Vol. 18 Issue 3, p41
Focuses on several customer information files and databases in the U.S. being offered to direct marketers. Information on customers/members of the Disney Movie Club; Overview of the women's magazine subscriber lists from Hearst; Name file from AxisInfo Ailments.
- MARKETING SPORTING GOODS TO WOMEN. // Sporting Goods Market Research Handbook;2006, p47
Chapter 13 of the book "The 2006 Sporting Goods Market Research Handbook" is presented. It discusses the strategic move of sporting companies to increase marketing of their gender-specific products in the U.S. Among the sporting goods catalog companies who serve exclusively in the female market...
- Women Increase Market Clout in Athletic Footwear Purchases. // NSGA Athletic Footwear News;3/31/2009, Vol. 7 Issue 3, p1
The article presents the data from the National Sporting Goods Association (NSGA) on the increasing purchases on expensive women's athletic footwear. There is a 4.6% increase in the sales in January 2009 compared to January 2008. The NSGA study called "The Sporting Goods Market 2009" shows that...
- Sport's new face just wants access to the game. Duguid, Sid // Media: Asia's Media & Marketing Newspaper;3/12/2004, p25
International Women's Day on March 8 got the author thinking about women and sport. The women's sports market is not a single, cohesive group. Of all the sub-categories of who watches/supports which sport(s), the most obviously interesting new end user is the active female consumer. In the...
- Hear Them Roar. Stodder, Gayle Sato // Entrepreneur;Jan1999, Vol. 27 Issue 1, p41
Reveals that women's market in the United States is growing more powerful and independent by the day. Number of unmarried women in 1997; Role played by women in all kinds of purchasing decisions; Marketing strategies companies can use to be able to penetrate the women's market.
- What makes women click? Garrubbo, Gina // Advertising Age;2/2/1998 Supplement Online Media, Vol. 69, p12A
This article focuses on marketing to women consumers in the U.S. There are significant socio-economic changes occurring in the U.S. that have a profound impact on how marketers reach women, the fastest growing segment of the Internet. Women use the Internet as a tool, a 24-hour-a-day resource...