Culture Clashes

Carr, Bob
March 2006
SGB;Mar2006, Vol. 39 Issue 3, p15
Trade Publication
The article deals with the merger of several athletic goods companies in the U.S. in 2006. Adidas was able to close its proposed acquisition of Reebok earlier this year. In February, the merger of Easton Sports with Riddell Bell Holdings was reported. Hence, the latter is still waiting to close.


Related Articles

  • Easton Merges With Riddell Bell Holdings. Ryan, Thomas J. // SGB;Mar2006, Vol. 39 Issue 3, p13 

    The article reports on the merger of Easton Sports with Riddell Bell Holdings. As a combined company, Easton-Bell Sports will generate more than $600 million in annual revenue and will hold market-leading positions in baseball, softball, football, hockey, cycling, auto racing, and snow and...

  • adidas to Buy Reebok. Freifeld, Lorri // License!;Sep2005, Vol. 8 Issue 8, p52 

    Reports that German sporting goods company Adidas-Salomon AG has bought Reebok International Ltd. Total amount of combined sales; Significance of the purchase to Adidas; Statement of Adidas CEO Herbert Halner on the management plans for the two businesses.

  • Adidas unveils details of American strategy.  // Marketing Week;4/13/2006, Vol. 29 Issue 15, p6 

    The article reports on the marketing strategy of Adidas Corp. after its acquisition of Reebok International Ltd. in the U.S. The Adidas brand will replace Reebok as the uniform provider for the National Basketball Association. CEO Herbert Hainer said that the deal will immediately scatter the...

  • Mergers, Olympics and More. Kletter, Melanie // WWD: Women's Wear Daily;12/8/2005, Vol. 190 Issue 121, p16 

    The article reports on the pending merger between Adidas and Reebok as of December 2005. Some analysts believe the deal will not yield positive results. The impact of the deal on the industry is uncertain as Adidas aggressively seeks to build its U.S. business in an attempt to over take chief...

  • The BIG DEAL. Ryan, Thomas J. // SGB;Sep2005, Vol. 38 Issue 9, p14 

    Presents views on the plan of Adidas to purchase Reebok. Paul Swangard, managing director of Warsaw Sports Marketing Center, on the potential response of Nike to the purchase; Richard Heckmann, chairman and CEO of K2 Inc., on the implication of the deal on the sporting goods industry; Robby...

  • New Frontier. Griffin, Cara // SGB;Nov2006, Vol. 39 Issue 11, p12 

    The article looks at the licensed products landscape. According to the article, key trends impacting the team sports licensing industry include the consolidation of licenses into a smaller group of key companies and the return of fan-driven sales. The article discusses the acquisition of Reebok...

  • Adidas, Reebok Merger Receives EC Approval.  // WWD: Women's Wear Daily;1/25/2006, Vol. 191 Issue 17, p13 

    The article reports on the acquisition of Reebok International by Adidas-Salomon AG in the U.S. as of January 25, 2006. The amount of the acquisition is given. Adidas expects that the deal will increase profits in the medium term. The acquisition has a number of benefits to Adidas.

  • Adidas buys Reebok. White, Liz // Urethanes Technology;Oct/Nov2005, Vol. 22 Issue 5, p4 

    This article reports on the acquisition of Reebok International Ltd. by Adidas-Salomon AG in 2005. The deal is valued at $3800 million and will add to the earnings of Adidas in the first year, the group said. Adidas said it will also use its stronger brand recognition and expertise in Europe and...

  • Reebok raises its voice. Barrand, Drew // Marketing (00253650);9/6/2006, p24 

    The article focuses on the taking over of Reebok International Ltd. by Adidas Corp. The move of acquiring Reebok by Adidas was considered close the gap on market leader Nike. The merging will allow Adidas to increase its presence in the U.S., where Reebok has an impressive range of distribution...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics