Paybox UKTV has a ball with World Cup rights

Clarke, Steve
March 2006
Daily Variety;3/16/2006, Vol. 290 Issue 55, p8
Trade Publication
The article reports that UKTV has signed a deal to televise the World Cup soccer games, after sublicensing the rights from ITV PLC and British Broadcasting Corp. It will air more than 200 hours of World Cup coverage including live games. It also intends to offer a unique and sports fan-centered editorial proposition.


Related Articles

  • Advertisers could score late winner. Snoddy, Raymond // Marketing (00253650);5/17/2006, p16 

    This article focuses on the impact of the World Cup 2006 on the advertising industry. With an event of the magnitude of this summer's World Cup, rates will inevitably rocket during the tournament, so one should spending forward to April and May to avoid paying any of those premium rates in June....

  • 28 YEARS AGO IN TIME.  // Time International (South Pacific Edition);6/19/2006, Issue 24, p13 

    The article presents an article about the 1978 World Cup tournament that was held in Argentina as featured in the June 26, 1978 issue of "Time." The arrival of fans from several countries in Argentina which include Peruvians and Scots is described. An estimate of the number of people who watched...

  • Where the Cup Runneth Over. Rushin, Steve // Sports Illustrated;6/24/2002, Vol. 96 Issue 26, p17 

    Focuses on how soccer fans in New York City celebrate the 2002 World Cup. Amount of alcohol consumed while watching the tournament games at area speakeasies; How the author integrated among soccer fans, including those at a Senegalese restaurant; Thoughts.

  • Holding out hope.  // Plastics News;6/26/2006, Vol. 18 Issue 17, p4 

    A photograph related to the plastics industry is presented. It features fans cheering for the U.S.-Ghana game on June 22, 2006, during the soccer World Cup 2006.

  • A perfect introduction. White, Ian // IBE: International Broadcast Engineer;Jul/Aug2006, p12 

    This article examines the work done by post house Rushes on promotional and title sequences for the coverage of both the British Broadcasting Corp. (BBC) and ITV of the 2006 World Cup. The sequence done by Rushes for ITV opens with heavily graded footage of rural Germany to establish it as the...

  • Gabbby or Gary. Curtis, James // Marketing (00253650);5/10/2006, p41 

    This article focuses on television advertising in Great Britain during the broadcast of the 2006 World Cup Soccer tournament. Advertisers must plan their strategies carefully. According to the firm ZenithOptimedia, advertisers are predicted to spend more than £570 million on the event. For...

  • World Cup soccer. Bennett, Ray // Hollywood Reporter -- International Edition;6/13/2006, Vol. 394 Issue 41, p50 

    The article presents information about the television broadcasting in Great Britain of 2006 FIFA World Cup. There is saturation coverage of the most-watched sporting event in the world in British media, with public broadcaster British Broadcasting Corp. (BBC) and commercial rival ITV Corp....

  • BBC socks Web rivals via Cup coverage. Clarke, Steve // Daily Variety;6/28/2006, Vol. 291 Issue 62, p11 

    The article reports on the audience share achieved by British Broadcasting Corp.'s online coverage of World Cup soccer in Germany. According to research conducted by Nielsen/NetRatings, the network's share of the online sports audience is bigger than its share of the television or radio audience...

  • CUP CANT SAVE AD BIZ. Clarke, Steve // Variety;6/12/2006, Vol. 403 Issue 4, p21 

    The article focuses on the impact of the 2006 World Cup Soccer on the television advertising business. For embattled ITV, the news is not good. That hoped-for World Cup bounce in a sluggish advertising market is missing, even though the matches are taking place in Germany, just one hour ahead of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics