TITLE

Oprah, Movie Tie-In Volatility Hits Houghton Mifflin in 2005

PUB. DATE
March 2006
SOURCE
Book Publishing Report;3/20/2006, Vol. 31 Issue 11, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decline of the 2005 sales of Houghton Mifflin Co., a book publishing company in the U.S. The decline was blamed on the lack of movie tie-in revenue from the 2004 film "The Polar Express." Other factor was the diminishing sales from the 2004 Oprah Book Club pick "The Heart is a Lonely Hunter," "The Gourmet Cookbook" and "The Plot Against America." Still, the company announced an overall revenue increase because of its K-12 publishing activities.
ACCESSION #
20232942

 

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