Industry Comment: Nationwide: an innovative response to consumer demand

March 2006
MarketWatch: Financial Services;Mar2006, Vol. 5 Issue 3, p5
Market Research Report
The article comments on the efforts of mortgage lender Nationwide Corp. to respond to consumers' increasing demand for flexibility and diversity in Great Britain. The company launched a new mortgage product which is a lifetime tracker with a minimum mortgage term of five years and maximum term for 40 years. Nationwide also introduced a switch and fix facility available on the lifetime tracker and its two- and three-years trackers. The fixed rate mortgage will reduce the number of consumers remortgaging with another company as economic conditions changes.


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