Adidas gets the competitive edge

March 2006
Management Services;Spring2006, Vol. 50 Issue 1, p46
Academic Journal
This article examines how sportswear manufacturer Adidas gained its competitive edge. Adidas began using Global 360 (G360) Enterprise in 1996 in their customer service department to simply transition from a paper and microfiche based document management process to an electronic records management system. G360 case management capabilities enabled them to create automatic case folders.


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