TITLE

Does your culture support or sabotage your strategy?

AUTHOR(S)
Yemm, Graham
PUB. DATE
March 2006
SOURCE
Management Services;Spring2006, Vol. 50 Issue 1, p34
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article discusses how a corporate culture can support or sabotage a business strategy. The capacity of an organization to execute its strategy depends on its hard infrastructure, its organisation structure and systems, and on its soft infrastructure, its culture and norms. An effective strategy is an integrated array of distinctive choices about which markets a company serves, what unique value proposition it offers to the customers.
ACCESSION #
20221944

 

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