Wal-Mart Commits to Touchy-Feely Changes

Felgner, Brent
March 2006
Home Textiles Today;3/20/2006, Vol. 27 Issue 23, p4
Trade Publication
The article reports on Wal-Mart's "Beyond the Basics" merchandising and marketing campaign, launched at the Bear Stearns 12th Annual Retail, Restaurants and Consumer Conference. Wal-Mart's Vice President Investor Relations Carol Schumacher explains that the company is going to leverage its global expertise to reinvent its worldwide businesses. The company aims to attract a broader base of higher-spending customers.


Related Articles

  • Making Wal-Mart's Cut. Andreoli, Teresa // Playthings;Jun2004 Supplement, Vol. 102, p14 

    Discusses the cross-merchandising strategy of Wal-Mart Stores Inc. in the U.S. History on the commitment of the company to licensed merchandise collection; Brands that contributed to the customer popularity of the company's stores; Factor considered by the company in cross-merchandising a brand.

  • At Wal-Mart, tinkering is serious business. Troy, Mike // DSN Retailing Today;3/11/2002, Vol. 41 Issue 5, p5 

    U.S.-based retailer Wal-Mart Inc. is undertaking the most aggressive expansion in its history this year and doing so with some new merchandising wrinkles that could benefit its already effective store formats as of March 11, 2002. These recent merchandising moves, which show up in all four of...

  • Initiative lends subtle differences, heavy influences.  // DSN Retailing Today;6/13/2005, Vol. 44 Issue 11, p74 

    Comments on the merchandising strategies of retailing firm Wal-Mart in the U.S. in 2005. Store openings; Key features of the firm's merchandising strategy; Implications on retail trade.

  • A word from our sponsors. Warren, Mark // National Petroleum News;Aug2005, Vol. 97 Issue 9, p26 

    This article discusses issues related to advertising at retail stores. For each 30-second spot on its in-store television network, Wal-Mart Stores Inc. commands about $300,000. That figure is unlikely to be matched by any convenience- tore chain, yet the Wal-Mart example suggests two points as...

  • Operational changes merit 'radical' label. Troy, Mike // DSN Retailing Today;2006 Connecting Northwest Arkansas, p5 

    The article focuses on the changes in the marketing and retailing business of retail store Wal-Mart Stores Inc. in Arkansas. Wal-Mart has launched Metro 7 as part of its merchandising and upgraded electronics and home goods assortments to keep the firm's goal to become more relevant. In...

  • Customer initiatives hinge on supplier innovation. Castro-Wright, Eduardo // DSN Retailing Today;2006 Connecting Northwest Arkansas, p6 

    The article focuses on the commitment of retail store Wal-Mart Stores Inc. to its customers in Arkansas. Wal-Mart has enhanced its merchandising and marketing schemes, reorganized its field structure, and expanded the logistics that support its stores. The store understand the need for...

  • First Half Marked by Chain Merchandising Makeovers. Orgel, David // SN: Supermarket News;7/3/2006, Vol. 54 Issue 27, p12 

    The article deals with the efforts of U.S. merchandising companies to improve their performance. Several merchandisers and retail stores have relied on unique insights and considerable analysis of performance metrics. As an example, Wal-Mart Stores is in major makeover mode as it targets new...

  • Wal-Mart Shelves Carlsbad Plan. Wiedemann, Liz // San Diego Business Journal;6/2/2008, Vol. 29 Issue 22, p33 

    The article reports on the refusal of Wal-Mart Stores Inc. in filing an application in building a new branch in Carlsbad, California. A Wal-Mart retailer, based in Bentonville, Arkansas, states that the store will not be filing its application for building a new branch in the Californian city...

  • Walmart Revs Up.  // MMR;10/18/2010, Vol. 27 Issue 16, p1 

    The article reports that Walmart will be accelerating the rollout of its Neighborhood Market format for its effort to penetrate untapped domestic markets with smaller stores in the U.S. Meanwhile, its flagship Walmart division continues to reverse the layout and merchandising changes that were...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics