TITLE

Wal-Mart Commits to Touchy-Feely Changes

AUTHOR(S)
Felgner, Brent
PUB. DATE
March 2006
SOURCE
Home Textiles Today;3/20/2006, Vol. 27 Issue 23, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Wal-Mart's "Beyond the Basics" merchandising and marketing campaign, launched at the Bear Stearns 12th Annual Retail, Restaurants and Consumer Conference. Wal-Mart's Vice President Investor Relations Carol Schumacher explains that the company is going to leverage its global expertise to reinvent its worldwide businesses. The company aims to attract a broader base of higher-spending customers.
ACCESSION #
20213846

 

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