Ellery Retuning Waverly Strategy

Sloan, Carole
March 2006
Home Textiles Today;3/20/2006, Vol. 27 Issue 23, p1
Trade Publication
The article reports on the plans of Ellery Homestyles Chief Executive Officer Budd Goldman to boost the Waverly Lifestyles home textiles that the company has acquired. Goldman claims that Waverly is the best known home furnishing brand. He plans to develop a range of base cloths to broaden the look of Waverly. The March 2006 products will feature a group of beds and windows.


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