Japan's Toho, ad agency get hitched

Schiling, Mark
March 2006
Daily Variety;3/13/2006, Vol. 290 Issue 52, p9
Trade Publication
The article reports that the Japan-based advertising agency Dentsu Advertising Ltd. has taken a capital stake in Toho Cinema. The move was part of the deal between the two media companies to partner in producing films. An amount of 2.4 billion yens will be spent by Dentsu on 1.1 million yen Toho shares for a 0.58 percent share.


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