TITLE

Japan's Toho, ad agency get hitched

AUTHOR(S)
Schiling, Mark
PUB. DATE
March 2006
SOURCE
Daily Variety;3/13/2006, Vol. 290 Issue 52, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the Japan-based advertising agency Dentsu Advertising Ltd. has taken a capital stake in Toho Cinema. The move was part of the deal between the two media companies to partner in producing films. An amount of 2.4 billion yens will be spent by Dentsu on 1.1 million yen Toho shares for a 0.58 percent share.
ACCESSION #
20212706

 

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