TITLE

The Birth of a Mascot

PUB. DATE
June 1999
SOURCE
Brandweek;06/28/99, Vol. 40 Issue 26, IQ p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Jerry Yang, one of the founders of Yahoo!, an Internet directory company. Highlights of a meeting with Yang; His vision for the company; How Karen Edwards, director of branding at Yahoo!, described Yang.
ACCESSION #
2021100

 

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