Rentrak Is Tackling On-Demand Views

Haugsted, Linda
March 2006
Multichannel News;3/20/2006, Vol. 27 Issue 12, p39
Reports on the development of a prototype of an advertisement viewership tool for the on-demand video platform by information management company Rentrak Corp. Features of the module according to Ken Papagan, executive vice president of strategy and new business development; Deployment of OnDemand Essentials, an on-demand content measurement and analytical system; Capability of the software to be adapted for use on multiple platforms.


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