How Curlers, Rockers Benefit Cable

Haugsted, Linda
March 2006
Multichannel News;3/20/2006, Vol. 27 Issue 12, p39
Focuses on the strategy used by Time Warner Cable (TWC) and Comcast Corp. to attract high definition (HD) television subscribers while giving the content providers a different customer-contact experience. Significance of the Winter Olympic contests in Turin, Italy to high interactive usage rates in the TWC division in Green Bay, Wisconsin; Efforts of marketing executives at Comcast to contact the management of Dave Matthews Band to negotiate a deal that would allow the promotion of the HD airing of the band's concert on cable.


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