Court TV, Time Warner 'Power' Up A Dunne Deal

Neel, K. C.
March 2006
Multichannel News;3/20/2006, Vol. 27 Issue 12, p28
Focuses on the decision of television network Court TV to partner with Time Warner Cable to promote the return of the television series "Dominick Dunne's Power, Privilege and Justice," in January 2006. Use of video-on-demand and Internet components to promote the series; Partnership between Court TV and all Time Warner divisions to insert cross-channel advertisement spots promoting the series; Other details of the network's marketing strategy.


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