TITLE

Nat Geo, Petco Unleash 'Dr. Phil for Dogs'

AUTHOR(S)
Kuhl, Craig
PUB. DATE
March 2006
SOURCE
Multichannel News;3/20/2006, Vol. 27 Issue 12, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the success of a joint marketing effort aimed at leveraging the strength of National Geographic Channel's popular series "The Dog Whisperer," hosted by Cesar Millan, in partnership with Petco Animal Supplies Inc. Percentage of increase in the show's viewership as a result of the promotions; Importance of the retail-based promotions to the overall collaborative marketing campaign; Factors to consider in taking the collaborative marketing model to the next level according to vice president of marketing Kiera Hynninen.
ACCESSION #
20202034

 

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