Nat Geo, Petco Unleash 'Dr. Phil for Dogs'

Kuhl, Craig
March 2006
Multichannel News;3/20/2006, Vol. 27 Issue 12, p25
Focuses on the success of a joint marketing effort aimed at leveraging the strength of National Geographic Channel's popular series "The Dog Whisperer," hosted by Cesar Millan, in partnership with Petco Animal Supplies Inc. Percentage of increase in the show's viewership as a result of the promotions; Importance of the retail-based promotions to the overall collaborative marketing campaign; Factors to consider in taking the collaborative marketing model to the next level according to vice president of marketing Kiera Hynninen.


Related Articles

  • Show taking big bite out of globe. Knight, Molly // Daily Variety;9/12/2008, Vol. 300 Issue 49, pA9 

    The article reports on the worldwide success of "Dog Whisperer With Cesar Millan" which is an indication that dogs are man's best friends in any language. The show has become a global phenomenon as it is being aired in 55 countries. The series' international distributor Rive Gauche TV said that...

  • Petco Loyal 'Dog' Companion. Lafayette, Jon // Television Week;9/4/2006, Vol. 25 Issue 33, p5 

    This article reports that Petco has agreed to be the presenting sponsor of the National Geographic Channel show, Dog Whisperer, featuring dog trainer Cesar Millan. The deal more than doubles Petco's spending with the channel and encompasses video-on-demand, broadband and local marketing tie-ins....

  • FROM MUTT TO BEST IN SHOW. Dempsey, John // Variety;7/24/2006, Vol. 403 Issue 9, p15 

    The article highlights the television series Dog Whisperer, featuring Cesar Millan. He is the self-taught expert on the behavior of dogs, and in less than two years, his series has vaulted to the top of the Nielsen pyramid on the National Geographic Channel. Nat Geo has not only renewed Dog...

  • I'M A RUNNER. Smith, Marya // Runner's World;Oct2007, Vol. 42 Issue 10, p139 

    This article presents an interview with Cesar Millan who is the host of the National Geographic's television channel program "Dog Whisperer."

  • Ratings.  // CableFAX Daily;1/10/2006, Vol. 17 Issue 6, p2 

    Reports on the rating of the television series "Dog Whisperer" on the NatGeo cable television network during its premiere on January 6, 2006.

  • What I would do if I were chairman of Channel 4…. Eyre, Richard // Media Week;11/10/2009, Issue 1233, p15 

    The author reflects on what Channel 4 should do in order to remain in the business. He points out that the firm needs to re-establish its identity and stay relevant. He adds that the channel needs to protect its core market, the people born in the 1980's, while trying to capture the market of...

  • DON MISCHER'S OLYMPIAN EMMY EFFORTS. Block, Alex Ben // Television Week;9/27/2004, Vol. 23 Issue 39, p10 

    Presents an interview with Don Mischer, executive producer of the 2004 Emmy Awards, regarding the broadcast of the awards presentation in the U.S. Factor that affected the rating of the television broadcast of the Emmy Awards on the ABC network; Marketing strategy used by the network for the...

  • Discovery to Add 140 Characters to Many Series. Winslow, George // Broadcasting & Cable;5/13/2013, Vol. 143 Issue 19, p28 

    The article reports on the marketing strategy of the Discovery Channel. It mentions the effort of the network in increasing its television ratings through social media and online promotion. It also notes its introduction of the 100 hours of live on-air Twitter feed as well as its Mass Relevance...

  • Why Miss America Can't Get a Date. Seibel, Deborah Starr // Broadcasting & Cable;1/3/2005, Vol. 135 Issue 1, p20 

    Focuses on the challenges faced by the Miss America Organization concerning the telecast of the Miss America pageant after the ABC television network decided to cancel its broadcasting rights for the show. Ratings received by the program in 2004; Comparison of marketing strategies for the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics