TITLE

CABLE, RETAILERS TEAM UP FOR MUST-HAVE MARKETING STRATEGIES

PUB. DATE
March 2006
SOURCE
Multichannel News;3/20/2006, Vol. 27 Issue 12, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the growing trend toward collaborative marketing in the U.S. Partnership between cable television companies and retailers to associate themselves to a popular brand or an expanding media opportunity; Significance of collaborative marketing according to Anne Cowan, senior vice president of communications and marketing for the Cable & Telecommunications Association of Marketing.
ACCESSION #
20201515

 

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