LONG HARD climb
- UPN is bulking up. // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p42
Reports on United Paramount Network's additional two hours for its children's program airtime starting fall 1996. Program launchings; Includes animated version of the `Incredible Hulk.'
- UPN youth strategy smells like teen spirit. Flint, Joe // Variety;2/17/97, Vol. 366 Issue 3, p37
Reports on United Paramount Network's (UPN) revision of its children's programming strategy. UPN's decision to focus on the teenager sector of the market; Details of the television network's strategy.
- Kids WB stays the course. Schmuckler, Eric // MediaWeek;2/3/97, Vol. 7 Issue 5, p5
Announces Kids WB's fall schedule comprised of Warner brothers' animated stars. Includes `Umptee3-TV'; `Looney Tunes'; `Batman'; `Superman'; Forecast improved performance of WB in its second year of operations.
- WB fighting for kids with program ploy. Schneider, Michael // Electronic Media;10/21/96, Vol. 15 Issue 43, p14
Reports that The WB has announced its `Big Kids Go First' campaign which aims to lure older kids to watch television on Saturday mornings. Attempts to fight declines in ratings; Rescheduling of superhero/action cartoons; Comments from Jamie Kellner, head of WB.
- WB, so young at heart. Dupree, Scotty // MediaWeek;2/26/96, Vol. 6 Issue 9, p37
Reports on Warner Brothers Network's offering of its entire schedule to advertisers during the upfront kids market in February 1996. Need to reconcile the declining number of children's programs with a growing demand from kids advertisers; Network's ability to cross-promote programs, promotions...
- In slump, Kids WB looks to superheroes. // MediaWeek;10/26/98, Vol. 8 Issue 40, p3
Reports on the Kids Warner-Brothers Network's weekend television programming lineup for the fall 1998 season. Pullout of Jim Henson Productions' `Brats of the Lost Nebula' and DreamWorks' `Invasion America' from their previously announced schedules; Expansion of the schedule for `The Batman &...
- WB gives rebates for sluggish kidvid. Levin, Gary // Variety;11/04/96, Vol. 364 Issue 14, p27
Reports that television network WB gave cash rebates to its advertisers after its children's television programs's ratings failed to perform as expected. Other networks' practice of giving rebates to advertisers.
- Toons herald Kids' WB! bow. // Hollywood Reporter;9/8/95, Vol. 338 Issue 44, p24
Reports that the Warner Brothers Network will be airing a 30-minute special featuring `Steven Spielberg Presents Animaniacs' and `Sylvester and Tweety' cartoons during the week following September 8, 1995.
- Warner Bros. wants to capture kids. Tobenkin, David // Broadcasting & Cable;7/25/94, Vol. 124 Issue 30, p16
Reports on WB Television Network's launching of the children's programming block Kids' WB in September 1995. Supply of initial shows by Warner Brothers (WB) Animation; Kids programming's key role in promoting and expanding WB; Programming schedule; Projects in development for WB; WB Animation's...