Reynolds, Mike
March 2006
Multichannel News;3/20/2006, Vol. 27 Issue 12, p20
Focuses on the strategy launched by preschool television network PBS Kids Sprout to compete with other television networks that reach far more preschooler audiences. Role of Big Bird and such other well-known characters as Thomas the Tank Engine, Bob the Builder and Barney in helping the network connect with children and their parents; Domination of its chief rival Nickelodeon in the commercial preschool market through its Nick Jr. block; Information about Sprout's video-on-demand service. INSETS: Nickelodeon;Playhouse Disney;Noggin.


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