Weather Channel Viewers Stay Tuned for Ads

Moss, Linda
March 2006
Multichannel News;3/20/2006, Vol. 27 Issue 12, p19
Focuses on the ability of the Weather Channel (TWC) to maintain its ratings during commercial breaks according to senior vice president of advertisement sales Liz Janneman. Percentage of the recall for TWC advertisements as compared to the average for other cable networks; Information on new television programs that will be launched in the fourth quarter of 2006; Several new media initiatives being considered by TWC.


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