Outdoor Rallies Fan Support

Moss, Linsa; Umstead, R. Thomas
March 2006
Multichannel News;3/20/2006, Vol. 27 Issue 12, p8
Reports on an advertising campaign launched by the Outdoor Channel encouraging its audience to protest the possibility that it will be terminated or repositioned by Time Warner Cable in several markets in the U.S. Purpose of the campaign according to Outdoor Channel CEO Andy Dale; Similar initiative done by the network to avoid being dropped in at least one Time Warner system in Waco, Texas; Efforts of the independent network to create a Web site to tell viewers about Time Warner's plans.


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