Outdoor Rallies Fan Support
- Online chatter can hook TV viewers -- and advertisers. Howell, Nic // New Media Age;4/22/2010, p02
The article discusses the challenge faced by news networks to create programming that accommodate audience interaction.
- Handling With Care. // Multichannel News;8/6/2012, Vol. 33 Issue 31, p33
The article discusses several shows announced by the television networks for helping the cable viewers with personal crises.
- Broadcasters bid to prove value in channel brands. O'Reilly, Lara // Marketing Week (Online Edition);8/29/2012, p13
The article reports on the plan by major television channels in Great Britain to launch marketing campaigns to promote their brands' value. This is said to be their response to increasing competition from online television channels such as LoveFilm and Netflix. ITV, Channel 4 and UKTV, among...
- Young Males in OLN's Sights. Friedman, Wayne // Television Week;6/6/2005, Vol. 24 Issue 23, p6
Reveals the plan of Outdoor Life Network to launch a brand campaign. Purpose of the campaign; Examples of branding themes of the network's television shows and events; Improvement in the network's total viewers.
- ITV's viewing share falls to all-time low. // Marketing Week;11/15/2001, Vol. 24 Issue 40, p12
Reports the decline of television viewers of ITV in Great Britain. Failure to achieve the target audience; Percentage of the viewers compared to BBC1; Age group of the audience.
- TAM ratings: Colors sees a major dip in ratings; Sab TV gains the most in week 43. // Exchange4media.com;10/29/2015, p1
The article focuses on the result of the television audience measurement (TAM) ratings for various television networks in India as of October 29, 2015 which include Star Plus, Zee TV, and Sony TV.
- Diwali doesn't manage to light up Hindi GEC genre even this year. // Exchange4media.com;11/23/2015, p5
The article reports that according to data released by Television Audience Measurement (TAM) a dip in the viewership of Hindi general entertainment channels (GECs) genre has felt during Diwali in India.
- History Channel launches video site to engage viewers. Long, Danielle // New Media Age;7/16/2009, p03
The article reports on the launch of several video Web sites by History Channel to engage and build online viewers and attract younger viewers. The sites will be launched in August and September 2009 for the channel brands History, Military History, Bio, and Crime and Investigation Network,...
- FX Fosters Film Studies. Lafayette, Jon // Television Week;7/9/2007, Vol. 26 Issue 28, p3
The article reports on the plan of cable channel FX to create a movie club Web site in the U.S. in 2007. With the Web site, the channel aims to connect advertisers with viewers of its movies. It will offer visitors extra content and the chance to win prizes. Michael Brochstein, senior vice...