TITLE

Market Research and Long-term Planning in the Textile Industry

AUTHOR(S)
Blackburn, J. A.
PUB. DATE
October 1966
SOURCE
Textile Institute & Industry;Oct1966, Vol. 4 Issue 10, p296
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategies and long term planning in the textile industry in Great Britain. Marketing research on the detailed commercial side of the textile business has been considered as the key factor in marketing for existing products. As a pre-requisite of all business planning, business growth has to depend on the volume of product sales and market share and vertical integration, and that the efficient estimation of production capacity must be implemented. Marketing strategies also varied with the size of competitors and their shares of the trade.
ACCESSION #
20198370

Tags: MARKETING management;  MARKETING strategy;  BUSINESS planning;  MARKETING research;  STRATEGIC planning;  PRODUCT management;  MARKET share;  TEXTILE industry

 

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