TITLE

Coors takes a party to extremes

AUTHOR(S)
Albanese, Lorelei
PUB. DATE
February 2006
SOURCE
Caribbean Business;2/23/2006, Vol. 34 Issue 7, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article comments on Coors Light beer television commercial created by agency FCB Worldwide Inc. in Puerto Rico. The theme of the commercial conveys that Coors Light is an essential part of having a good time. The television spot is being aired on local and cable television. Advertising spending amounted to $150,000 and the shooting took one day.
ACCESSION #
20182263

 

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