TITLE

Getting Customers To Step Up to Satellite

AUTHOR(S)
Moss, Linda
PUB. DATE
March 2006
SOURCE
Multichannel News;3/13/2006, Vol. 27 Issue 11, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features Aaron McNally, chief of foreign language offerings in the U.S. at DirecTV Inc. Career background of McNally; Information on the companies in the TV business he worked for; Comments from McNally; Views on the TV market in the U.S.
ACCESSION #
20179993

 

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