TITLE

DirecTV's Mad About Interactivity

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
March 2006
SOURCE
Multichannel News;3/13/2006, Vol. 27 Issue 11, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the college-basket ball subscription promotion offered by DirecTV Inc. Information on the interactive technology of DirecTV that will serve as the platform for its college-basket ball subscription package; Price of the subscription package; Details on the promotion; Comments from officials of DirecTV.
ACCESSION #
20179696

 

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