Bank on loyalty, muni power expert says

Cohen, Jodi B.
February 1998
Bond Buyer;02/02/98, Vol. 323 Issue 30322, p35
Trade Publication
Highlights municipal power expert Terry Grant's advice for electric power providers to enhance customer loyalty in order to be competitive in the era of merchant power plants selling power directly to consumers. Establishment of focused marketing strategies to capture the most lucrative customers; Service to retail customers as a low-margin business.


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