Listen to the Web

Divis, Kathy L.
March 2006
Marketing Health Services;Spring2006, Vol. 26 Issue 1, p35
Academic Journal
The article presents an exploration into the technological innovations of web design on health care facility internet resources in the early 21st century. The development of website marketing since the 1990s is reviewed, predicting increasing utilization of interactive web services and contact channels in the future. The integration of more communication channels and interactive resources for health care websites is strongly advocated and several potential models for implementing this strategy are provided.


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