Spring Ahead

Goren, Terri
March 2006
Marketing Health Services;Spring2006, Vol. 26 Issue 1, p33
Academic Journal
The article provides advice to health care marketers on choosing and working with new advertising agencies. The advantages of early proactive work with companies are described but the importance of clear communication and direction on the part of the client company is also stressed. Specific issues highlighted include forming and adhering to transition timelines between service switches, providing a creative brief, and centralizing management functions.


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