TITLE

Spring Ahead

AUTHOR(S)
Goren, Terri
PUB. DATE
March 2006
SOURCE
Marketing Health Services;Spring2006, Vol. 26 Issue 1, p33
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article provides advice to health care marketers on choosing and working with new advertising agencies. The advantages of early proactive work with companies are described but the importance of clear communication and direction on the part of the client company is also stressed. Specific issues highlighted include forming and adhering to transition timelines between service switches, providing a creative brief, and centralizing management functions.
ACCESSION #
20094087

 

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