UNDER the Influence

March 2006
Marketing Health Services;Spring2006, Vol. 26 Issue 1, p20
Academic Journal
The article reports on medical care research conducted to determine the influence of patient satisfaction on survey response behaviors. The significant negative implications of nonresponse bias on medical evaluation practices and survey techniques are described. Comprehensive results gathered from various data analyses are listed, implying that patients with high satisfaction will be more responsive to process quality surveying. Particularly influential factors mentioned include communication and interpersonal reactions between staff and patients. Suggestions for health service management applications of the study are also given.


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