DIFFERENCES between trends and fads

Mack, Ken
March 2006
Marketing Health Services;Spring2006, Vol. 26 Issue 1, p17
Academic Journal
The article presents a list of questions to consider when deciding whether a new health care service practice is a popular fad or a long-term innovative trend. Considerations include whether it is part of a larger cycle, its local or regional scope and mobility, and its driving focus from the service industry or the patient.


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