TITLE

Take Your Seat

AUTHOR(S)
Endresen, Karen W.
PUB. DATE
March 2006
SOURCE
Marketing Health Services;Spring2006, Vol. 26 Issue 1, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing research and implementation of a U.S. nation-wide Internet survey on health care strategic marketing. The subject is introduced as a continuing column to be expounded upon in future issues. The initial topics of gaining professional legitimacy and access of market employees to the executive boards within health care organizations are discussed.
ACCESSION #
20094082

 

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