Take Your Seat

Endresen, Karen W.
March 2006
Marketing Health Services;Spring2006, Vol. 26 Issue 1, p12
Academic Journal
The article focuses on the marketing research and implementation of a U.S. nation-wide Internet survey on health care strategic marketing. The subject is introduced as a continuing column to be expounded upon in future issues. The initial topics of gaining professional legitimacy and access of market employees to the executive boards within health care organizations are discussed.


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