Spreading the Word

Weiss, Rhoda
March 2006
Marketing Health Services;Spring2006, Vol. 26 Issue 1, p10
Academic Journal
The article reports on the On the Way to the Cure Komen College Tour of 2004, sponsored by the Susan G. Komen Breast Cancer Foundation and its efforts to promote heath education for women regarding breast cancer risks and preventive behaviors. Details are given describing the tour's successful communication methodologies, highlighting its goal to specifically address young adult women. Statistics are also listed regarding breast cancer risk factors and demographics.


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