TITLE

Pepsi gets kick out of Pele's arrival

PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the articles that were published in the previous issues of Advertising Age. Pepsi-Cola Co. is riding the publicity wave that attended the 1975 signing of soccer player Pele by the New York Cosmos by airing Pepsi commercial featuring him in Network. On the other hand in 1996, model Nell Theobald filed a damage suit against Grey Advertising. She charged that due to the defendants' negligence, she suffered injury when a lion with which she was posing for picture at the International Automobile Show suddenly attacked her. Furthermore, in 1955 Procter & Gamble Co. reduced its network radio budget, cutting five daytime serial sponsorships.
ACCESSION #
2008196

 

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