TITLE

Ink and paper world clicks with the online universe

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plans of publishing companies Wenner Media, Krause Publications and Hearst Magazine to venture into Internet-focused business in 1999. Werner Media plans to launch its Internet-focused title by the end of 1999 while Krause Publications and online site eBay plan to publish eBay Magazine in September 1999. On the other hand, Hearst Magazines is planning a women's guide to the Internet in 2000. The Hearst venture is fueled by its partnership with a woman-focused Internet site.
ACCESSION #
2008195

 

Related Articles

  • Guerrilla Branding. Granatstein, Lisa // MediaWeek;9/13/2004, Vol. 14 Issue 32, p38 

    Reports on the publication of daily titles by several U.S. publishers in an effort to increase brand awareness in 2004. Number of broadsheet copies distributed by Hearst Magazines in September for the fall Fashion Week; Decision of Wenner Media's "Us Weekly" to publish dailies for several New...

  • Email Marketing: A Case of Lowered Expectations. JOHNSON-GREENE, CHANDRA // Audience Development;Jan2009, Vol. 24 Issue 1, p48 

    The article points out the lessons learned by Wenner Media, publisher of "US Weekly," "Rolling Stone" and "Men's Journal," after its email list reached the one million target in 2006. Inspite of the list figure, Wenner Media's email campaign fizzled out because of several reasons which include...

  • Steve Smith's Eye on Digital Media, December 2010 Boxscores: "SPIN," "POPSCI," "Us WEEKLY" HELPED OFFSET THE LIMITED HOLIDAY CHEER.  // Media Industry Newsletter;2/28/2011, Vol. 64 Issue 9, p1 

    The article focuses on the growth of the websites Spin.com, popsci.com of Bonnier, and usmagazine.com of Wenner Media in December 2010 amid traffic decline in majority of content sites in the U.S. The record-breaking holiday electronic retail (e-retail) season has reportedly accelerated the...

  • WORLD NEWS OF THE WEEK. Bernstein, Jacob // WWD: Women's Wear Daily;8/22/2003, Vol. 186 Issue 39, p14 

    Reports on Wenner Media chairman Jann Wenner's order for his employees to clean up their desks.

  • MEMO PAD. Bercovici, Jeff; James, Sara // WWD: Women's Wear Daily;4/1/2005, Vol. 189 Issue 69, p14 

    Presents news briefs related to periodicals in the U.S. as of April 2005. Information on the plan of publishing company Wenner Media to launch lifestyle-oriented tabloid by the end of 2005; Overview of the first issue of the periodical "Domino"; Description of the new logo and design of...

  • Wenner, American Media Feud Heightens. Bernstein, Jacob // WWD: Women's Wear Daily;10/29/2003, Vol. 186 Issue 89, p9 

    Reports on the competition between the publishing firms American Media Inc. and Wenner Media Inc. in New York City.

  • March Madness.  // MediaWeek;12/13/99, Vol. 9 Issue 47, p75 

    Reports on the moves of editor in chief Terry McDonell before the relaunch of Wenner Media Incorporated's monthly `Us' magazine. Two key players named to the team; Target readers of the magazine; Comments from McDonell.

  • Bet is set for 'Us Weekly' as showtime approaches. Kerwin, Ann Marie // Advertising Age;3/13/2000, Vol. 71 Issue 11, p3 

    This article discusses publishing executive Jann Wenner's magazine Us Weekly and its attempt to compete in the weekly entertainment magazine market previously monopolized by Time Inc.'s People magazine in the U.S. as of March 2000. Us Weekly, which makes its debut March 17, will be the largest...

  • Wenner discusses returning to MPA.  // Advertising Age;3/24/1997, Vol. 68 Issue 12, p2 

    This article reports that Wenner Media is discussing plans with Magazine Publishers of America about rejoining the consumer magazine trade association. The association offers Wenner a seat on the board and a spot on the executive committee as enticements.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics