Ink and paper world clicks with the online universe

Kerwin, Ann Marie
July 1999
Advertising Age;7/5/1999, Vol. 70 Issue 28, p29
Trade Publication
This article reports on the plans of publishing companies Wenner Media, Krause Publications and Hearst Magazine to venture into Internet-focused business in 1999. Werner Media plans to launch its Internet-focused title by the end of 1999 while Krause Publications and online site eBay plan to publish eBay Magazine in September 1999. On the other hand, Hearst Magazines is planning a women's guide to the Internet in 2000. The Hearst venture is fueled by its partnership with a woman-focused Internet site.


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