TITLE

Kellogg playful in 1st print ads for Raisin Bran Crunch

AUTHOR(S)
Sndyer, Beth
PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the print advertisement of Kellog Co. for its product Raisin Bran Crunch, to be launched in July 2005. with flashy colors and striking popular art images evoking the 1960s, the advertisements from J. Walter Thompson USA, New York, reach out to the members of the MTV generation, in their own language. The print continues the television campaign's theme line of breakfast is back but are visually different. The print and television advertising, along with radio commercials are designed to maintain the same attitude.
ACCESSION #
2008192

 

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