Ad Age's World Wire

July 1999
Advertising Age;7/5/1999, Vol. 70 Issue 28, p25
Trade Publication
Presents news briefs related to advertising as of July 5, 1999. Launch of a Coke product in Russia by Coca-Cola Russia, as part of its marketing campaign designated for the lowest-paid consumers in June 2005; Information on the promotional campaign launched by Sara Lee Corporation's Champion USA; Selection of Leo Burnett Co. to promote Walt Disney World and Disneyland to the Japanese.


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