There's lots of money around but little for self-regulation

Crain, Rance
July 1999
Advertising Age;7/5/1999, Vol. 70 Issue 28, p15
Trade Publication
Comments on the opposition of Jim Bast, head of the U.S. Council of Better Business Bureaus (CBBB), to the suggestion that the advertising industry cut its ties with the CBBB in running the National Advertising Review Council (NARC) and its advertising self-regulation programs, in July 1999. Information on the BBOn-Line, a program to develop guidelines for corporate Web sites; Reason the CBBB and the advertising industry do not have the money to hire a head man or woman to run NARC; Total revenue of CBBB since the council was formed in 1970.


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