TITLE

Back to future for agencies in the new infotainment era

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts that the technology-propelled transformation of production, distribution, marketing and media in 1999 requires advertising agencies to go back to the original infotainment programming. Reason the advertising industry began to devote itself fully to the creation, production and sale of advertisements; Implication of the advent of broadband for advertising agencies; Role of sponsored infotainment in the advertising industry.
ACCESSION #
2008183

 

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