Back to future for agencies in the new infotainment era

Rothenberg, Randall
July 1999
Advertising Age;7/5/1999, Vol. 70 Issue 28, p15
Trade Publication
Asserts that the technology-propelled transformation of production, distribution, marketing and media in 1999 requires advertising agencies to go back to the original infotainment programming. Reason the advertising industry began to devote itself fully to the creation, production and sale of advertisements; Implication of the advent of broadband for advertising agencies; Role of sponsored infotainment in the advertising industry.


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