TITLE

Surprise is no excuse

PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues against advertisers that ran commercials on television shows who profess that they are clueless about the content of the commercials. Response of KFC Corp. and Philip Morris when school headmaster Richardson Schell contacted them regarding the commercials shown on the television program "Family Guy"; Reaction of television network Fox from the lobbying of the headmaster; Role of marketers in the television shows their advertising supports.
ACCESSION #
2008181

 

Related Articles

  • On-air branding duo to rework UPN look. Friedman, Wayne // Electronic Media;05/08/2000, Vol. 19 Issue 19, p26 

    Reports on United Paramount Network's recruitment of television on-air branding veterans Jim Cahill and Jim Atkinson to establish an on-air look for the resurgent network. Description of the branding package created by the two executives for the network; Role that the duo had in creating...

  • TV monitor/a weekly look at who's buying what and when.  // Campaign;04/09/99, Issue 14, p24 

    Features different television advertisements appearing in ITV's program `Hunting Venus.' Guinness; McDonald's; Alton Towers.

  • BACK AT THE BEACH. Anderson, Mae // Adweek Eastern Edition;2/26/2001, Vol. 42 Issue 9, p7 

    Focuses on the advertising on Music Television's 'MTV Spring Break' filmed in Cancun, Mexico. Major advertisers which signed up for the television series; Target audience of the series.

  • ITV nets Colgate for broadcast sponsorship.  // Marketing Week;4/29/1999, Vol. 22 Issue 13, p15 

    Reveals that ITV has secured broadcast sponsorship deals for two television series launching in Great Britain. Sponsorship of the documentary-soap program `Desperately Seeking Stardom,' by a Colgate gel brand; Deal signed by cheese triangles brand The Laughing Cow to sponsor youth sports...

  • UPN follows CBS in big-screen ad buy. Tedesco, Richard // Broadcasting & Cable;09/14/98, Vol. 128 Issue 38, p80 

    Reports that commercials for two of United Paramount Network's (UPN) dramas will run on movie screens in the United States. Budget for the big-screen campaign; Television series that will be run.

  • Original fare taps niche. Henderson, Shirley // Advertising Age;11/27/2000, Vol. 71 Issue 49, p39 

    The article discusses key issues concerning cable television networks that offer educational shows in the U.S. Key issues discussed include television advertising campaigns, several networks' commitment to producing quality television programs and a sample of successful television programs on cable.

  • Original fare taps niche. Henderson, Shirley // Advertising Age;11/27/2000, Vol. 71 Issue 49, p39 

    The article discusses key issues concerning cable television networks that offer educational shows in the U.S. Key issues discussed include television advertising campaigns, several networks' commitment to producing quality television programs and a sample of successful television programs on cable.

  • TV skeds lost in transmission. Martin, Denise // Variety;5/29/2006, Vol. 403 Issue 2, p3 

    The article focuses on issues related to TV previews of several programs in the U.S. in May 2006. This year's upfront was a parade of product brands, of which shows were just a small part. Advertising executives were bombarded by the networks' new online video players and episodes for series...

  • Lessons From the 'Unfronts'. Adalian, Josef // Television Week;5/19/2008, Vol. 27 Issue 16, p45 

    The article comments on the 2008 upfront week. Upfront week is usually one of the happiest slots on the U.S. television industry calendar, but the 2008 event was different. What customarily has been a week of set-piece presentations of new shows to advertisers morphed into an ad hoc collection...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics