TITLE

Durex: Good sex, not just safe sex

AUTHOR(S)
Goetzl, David
PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the radio and print advertisement campaign of Durex Consumer Products to be launched in summer of 1999 for two condom product lines. The efforts for the Durex High Sensation and Durex Avanti brands are part of an evolution away from a safe-sex message in the condom market and toward a pleasure-producing one. Durex parent London International Group underwent a September 1998 reorganization that combined its lines under the Durex umbrella. Like other condom marketers, Durex has worked hard to ensures its advertisements, which target people ages 18 to 34, are aimed at both men and women.
ACCESSION #
2008172

 

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