TITLE

Clairol enters kids' haircare with Aussie Land

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign launched in the U.S. in July 1999, to introduce Clairol's Aussie Land, a shampoo for children ages 6 to 12. The Aussie campaign, from Kaplan Thaler Group, New York, features a beach party with an animated kangaroo singing the praises of the shampoo while leading children in a hip-hop dance. The 30- and 15-second spots will air during children's programs on cable's Nickelodeon and Fox Family Channel and broadcast network the WB. Additionally, Clairol will sponsor a national essay contest to name the Aussie kangaroo, as well as other promotions.
ACCESSION #
2008161

 

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